Articles by Alexandra Homer

Alex has over 15 years marketing experience in the information technology and professional services industries, across public and private sectors, and international boundaries. Now leading the marketing activities for Fujitsu’s Digital Workplace Services, she is most interested in the impact of new and emerging technology in the workplace on the end user’s overall lifestyle.
Financial Services futuristic day

Financial Services futuristic day in the life scenario for 2025

The financial services industry has undergone a decade of massive upheaval – but another era of fresh disruption is just around the corner. In the aftermath of the global banking crisis, the industry had to fundamentally rethink the customer relationship as well as their product portfolios, channel strategies and... Read more
Workplace 2025 End User Survey Report for Manufacturing

Workplace 2025 End User Survey Report for Manufacturing

Henry Ford famously said that car-buyers could have any color they liked, as long as it was black. But that is no longer good enough for today’s consumers: they are looking for individuality as well as value. Industry 4.0 is ushering in the concept of the Smart Factory – one... Read more
Financial Services futuristic day

Workplace 2025 End User Survey Report for Financial Services

The financial services sector is experiencing an identity crisis. Traditional players in the banking and insurance markets are having to reinvent their portfolios and delivery channels to respond to changing customer behavior, a shifting regulatory landscape and an increasingly diverse competitor ecosystem. Digital transformation is reshaping every aspect of the... Read more
Manufacturing futuristic day in the life scenario for 2025

Manufacturing futuristic day in the life scenario for 2025

This article takes a hypothetical look at what a worker’s day in a car factory might look like in 2025 “Klaus is Head of Manufacturing for a German car-maker. The year is 2025. Although by no means a small operation, his company is not quite in the top five makers... Read more
Transport futuristic day in the life scenario for 2025

Transport futuristic day in the life scenario for 2025

Imagining what life and work could be like for someone working in the transport sector in 2025 “It’s 2025, and the transport sector has seen some considerable changes. By now, three out of five cars are battery-electric vehicles, but also the way that people get around the urban jungle has... Read more

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