Articles by Alexandra Homer

Henry Ford famously said that car-buyers could have any color they liked, as long as it was black. But that is no longer good enough for today’s consumers: they are looking for individuality as well as value. Industry 4.0 is ushering in the concept of the Smart Factory – one... Read more

The financial services sector is experiencing an identity crisis. Traditional players in the banking and insurance markets are having to reinvent their portfolios and delivery channels to respond to changing customer behavior, a shifting regulatory landscape and an increasingly diverse competitor ecosystem. Digital transformation is reshaping every aspect of the... Read more

Being able to attract new skills and the best and brightest talent will be what drives success in the fourth industrial revolution. And if they’re going to come out ahead, companies will need to provide their new workforce with the right roles, culture, environment, technology and experience. So, businesses... Read more

I joined the working world around about the time the American comedy film Office Space hit cinemas and satirized the lives of office workers preparing for the Millennium Bug. It’s crazy to think that small office cubicles, where people would work away in their silos, formed the centrepiece of... Read more

This article takes a hypothetical look at what a worker’s day in a car factory might look like in 2025 “Klaus is Head of Manufacturing for a German car-maker. The year is 2025. Although by no means a small operation, his company is not quite in the top five makers... Read more

Imagining what life and work could be like for someone working in the transport sector in 2025 “It’s 2025, and the transport sector has seen some considerable changes. By now, three out of five cars are battery-electric vehicles, but also the way that people get around the urban jungle has... Read more

Technology is just part of the answer - you need to look beyond technology to understand the fundamental business drivers for success in today's fast-paced world. In this session, we will explore the different variables that impact results, how they are co-related and why. https://www.youtube.com/watch?v=em0NF6g9YzQ Read more

We delve in to Fujitsu's recent research, which surfaces what employees really want from their future workplace technology at Fujitsu Forum. https://www.youtube.com/watch?v=afcR8sxYuuI Read more

Discussing how to propel business into a new era of smart, connected technology with Martin Smithen at Fujitsu Forum. https://www.youtube.com/watch?v=1tWi9BEnRIw Read more

Businesses have spent years establishing working processes now being forcibly undone by a combination of technology and employees’ expectations.The result is a notable degree of uncertainty for senior decision makers in IT and HR tasked with plotting the future of the businesses and employees they’re responsible for. So how can... Read more