Gartner’s Magic Quadrant once again names Fujitsu as a ‘Leader’ for 2021

By Carla Hall, - Employee experienceFuture Workplace




It’s that time of year again. Gartner’s 2021 Magic Quadrant Report has just been released, and once more Fujitsu has been named as a ‘Leader’.


This is a tremendous achievement – made all the more special by the fact this is the fifth year in a row that we’ve been commended in this particular quadrant. That’s half a decade of leadership in digital workspace services, helping businesses across the globe create a more productive, more human-centric environment for their employees.


I couldn’t be happier. So I just want to take a few moments to talk about what the accolade means to us and how we are making a difference for our customers.


A human-centric approach


Being named a leader is a big vindication of Fujitsu’s human-centric approach to innovation. Putting people first is at the heart of what we do.


Yes, we’re a technology company. But technology is only a tool. It exists to help humans: to augment and empower them. Our customers know their workforce is at the centre of their universe, so we design our solutions to fit the individual needs of their employees.


Year in, year out, this focus on employee experience is what we are all about. We don’t chase fads or try and win awards. We think that what Gartner is recognising us for today is what we have lived and breathed for a very long time.


This year has been especially busy for us. The pandemic has fundamentally changed how and where we work. Over the last year, we’ve been restructuring ourselves to focus on our global ‘FUJITSU Work Life Shift’ portfolio and campaign. Organisations are increasing their rate of technology adoption in the hopes of creating a more adaptive, productive, and resilient workforce – and we’ve been there to help them every step of the way.


This has seen us centre around three pillars: a borderless office, smart working, and continuous culture change. All three will be vital going into the future, so we use them as the basis of our service portfolio and the conversations we have with our clients.


I’m a very hands on person when it comes to client interactions, and everything I’ve read in Gartner’s MQ report aligns with what I’ve heard. I spend a long time talking to business leaders, and everything I learn I feed straight back into our strategy, ensuring that it is always directly addressing customers’ needs.


Re-orientating ourselves has been a big task. But as the dust begins to settle and a post-COVID future is just about becoming visible, our customers can now see our propositions clearer than ever before.


Employee Experience


We all understand the importance of SLAs. But in according with our focus on employee experience, we’ve embedded another metric to watch: XLAs.


XLAs (or Experience Level Agreements) are something we build right into our contracts with customers. We use our Results Chain Methodology, which combines data on the performance of endpoints with user sentiment data to measure an overall employee UX score. We then work hard to continually raise that score and improve the experience of employees. It’s impossible to improve what you can’t measure, so this gives us an objective number we can use to challenge ourselves and show the value we are creating.


A happy employee is a productive employee. We’ve always believed in the importance of effective workspaces. And with the challenges of COVID-19, more and more businesses are realising that an adaptive, resilient workforce isn’t just desirable – it’s business critical.


We’re over the moon that Gartner has recognised us as a leader once again for 2021, and we look forward to another year of helping customers reshape their business.


Please click link below to view the Gartner MQ report.



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