In the digital era, people and experiences are still key in physical retail.
“The year is 2025. Catherine, a manager of a fashion store in London is in the middle of her running session at her gym. Advances in immersive virtual reality have transformed the humble treadmill into a multisensory exercise experience, with image, sound and climate tuned dynamically to each user’s preferences. Today Catherine is running with her regular team across an imaginary VR landscape – and the fact that the team is spread across many cities and continents is no barrier to constant and lively banter. Catherine is only halfway through her run when Rita, her retail digital assistant, interrupts to tell Catherine about a last-minute change to her shift.”
Download the white paper and read the full story that illustrates how the retail sector is re-inventing itself, adapting rapidly to the blending of online and offline, and to the huge opportunities created by omnichannel, AI, cloud, mobility and collaborative systems.
